Datavillage presents a deeptech solution to better protect the personal data of the online users, by having a legal way for companies to use this data, to create hyper-personalised digital channels for those same users.
The company was born from two colleagues that wanted to apply their skills and knowledge more into developing innovative ideas, instead of spending most of their time dealing with legal issues.
Quentin Felice, one of the founders and CEO of the company, told us about their product, their first success story, and how MME has been helping them boost their company.
What’s the story behind Datavillage? How was the idea for this business born?
Quentin and Frederic, both co-founders used to lead the IT Innovation department of a big bank in Belgium, but they were spending more time with legal departments about getting access to personal data than doing their job of innovation. Thus, they decided to create Datavillage to allow companies to access third party personal data in a way that is legally compliant by design and thus that dramatically reduces the cost of getting access to it.
Which is the media challenge that your solution tackles and how do you set apart from the other companies with similar solutions?
Hyper-personalisation of digital channels is a must for any B2C media and information company today, especially facing new global competitors on the market. To be able to reach the quality standards of those actors, they need to better serve their digital users by recommending them with tailored content on their digital platforms, and to do so they need to know who is exactly behind the screen. Thanks to our solution of decentralized digital profiles of the end-users made with the collection and combining of all their personal data, we allow media companies to simply “question” the digital profiles of their end-users to better know who they are, their tastes, habits, lifestyle and enrich their recommendation systems without having to manage the third party data of their users themselves unlike most of the current solutions on the market. Therefore, it ends up in a more cost-efficient way to use personal data aiming for hyper-personalisation of digital services in a legally compliant way as the data remains under the users’ control, as it is on their side and not on companies’ one.
Tell us about your first success story, the one that made you realize you were going in the right direction.
We realised a POC with the public TV broadcaster from Belgium and we realised that not only our approach was improving their recommendation system, but it was also opening the door for greater collaboration with partners from the same – but also from other industries – as we were offering them a way to create a consumer-centric network of partners to conjointly innovate and build new services, involving the consumer from scratch.
And about MME… Why did you apply?
MME has been a great boost for us as it accelerated our development by getting us in touch with a larger network of potential business partners but also prospects, promoting our solution within established networks that would have been difficult for us to get in touch with.
Who was your coach? Tell us a bit about how it was to work with him/her.
Our coach greatly helped us through his deep knowledge of the media industry and the fact he has been directly involved in all the transformation the industry has been through for the past 20 years. Thus, his experience has been a real asset when elaborating our Go-To-Market strategy but also in how to calibrate our value proposition to make it fit our prospect’s reality, knowing we bring them a maturing concept they may not feel the need for yet, but they will have to quickly embrace if they don’t want to face disruption of business impact in the near future.
What were the greatest learnings you took from this programme?
That an approach for a sector may not be a good fit for another one and that the media industry is a very specific one, for which the formulation of your offering me be specifically thought out.
To know more about this company, please go to datavillage.me.