In a few words, Scriptix sees as its mission to “make the spoken word accessible to everybody”, in the most personalised possible way. They feel that their biggest challenge so far has been the comparison that the clients make between their product and the solutions offered by the big sharks like Google.
Frans Olsthoorn, Co-founder and CEO of Scriptix talked to us about his startup, shedding some light on what they do and how they set themselves apart from others. He also talked about their experience in the MME programme and how this journey was important and very useful to them, as a young company.
What’s the story behind Scriptix? How was the idea for this business born?
At Scriptix our mission is to make the spoken word accessible to everybody. To that end, we build custom speech to text models for various languages that can be used to automatically generate subtitles.
Which is the media challenge that your solution tackles and how do you set apart from the other companies with similar solutions?
We noticed that existing services in the speech recognition industry all have a generic approach. We work together with our partners and customers to help build the best possible customized services, based on their data. With the subtitles our cloud platform generates, our customers can improve digital accessibility and create greater inclusion amongst their audiences.
What’s the biggest challenge you are trying to overcome at this moment?
The biggest challenge is convincing your prospects that you are able to outperform Big Tech such as Google and Microsoft who also offer these kinds of services. We know we can do it, but a customer has to see it for him or herself if we can actually deliver. I get the question a lot: how do you compete with Google? To be honest I don’t think we are competing with Google, we are offering a completely different service. With us, customers have short lines of communication, better results from our product because we focus on customized models instead of generic models and – not unimportantly – we’re not even much more expensive 😉.
What advice would you give to a founder trying to venture in the Media sector?
Make sure you invest time in understanding the position many players in the media sector are in these days. They face many challenges and are looking for all kinds of solutions. Make sure your unique selling point stands out and invest time in building the right relationships to conduct business with.
And about MME… Why did you apply?
As a starting company there is a lot to learn with regards to all sides of the business. Being able to join MediaMotorEurope and learn from all kinds of experts seemed very useful, and it was!
What were the greatest learnings you took from this programme?
Getting to know the media industry (and most importantly the challenges they face) even better, while at the same time gathering useful insights from workshops that MME hosted has been very helpful.
To know more about this company, please go to https://www.scriptix.io/.