Elevator Pitch

For most news publishers, personalisation isn’t living up to the expectations. The reason why personalisation hasn’t lived up to the expectations is due to the fact that publishers are comparing the impact, the results of personalisation, to the greats of personalisation like Facebook, Netflix, Google and Spotify, without applying the same techniques and without using it to the same extent.

Those companies put personalisation front and center of their platforms. They make personalisation part of their competitive advantage because they have the techniques and the algorithms to do so. Publishers currently lack both the means and the organisational buy-in to get to truly impactful personalisation. Froomle offers solutions for both.