Wantent is one of the MediaMotorEurope alumni that took part in the second support cycle of the programme, tackling the “Advancing human-machine interaction” media challenge.
Thanks to their participation in the MME and in the conference Future Week, the startup gained trust from big corporations in the TV and VOD industry. It helped to hold 15 studies of pre-release content for the clients from the EU and US markets. In addition, among the other participants of the programme, they found partners with whom they were able to improve their technology.
Wantent develops an AI-based solution for evaluating content effectiveness. The solution tracks audience reactions and emotional states, estimates their attitude and engagement level into the content, and provides recommendations to improve it. It helps video content producers and distributors to determine their target audience reactions, saving them time on production, marketing budgets, and making product launch results more predictable.
To know more about the company, please visit www.wantent.io