On which platforms do you have to be active as a start-up?

As a startup, you should be active on platforms that are relevant to your target group. However, there are some platforms that are important for almost all startups. Here are some examples:

  1. Website: Having your own website is essential for every startup, as it serves as a digital shop window for the company.
  2. Social media platforms: Depending on the industry and target group, different social media platforms such as Facebook, Twitter, LinkedIn, Instagram or TikTok can be relevant.
  3. Email marketing platforms: An email list is an important way to directly engage with your target audience. Platforms like Mailchimp or ConvertKit can help automate your email campaigns.
  4. Online marketplaces: If you sell a product, it can be useful to have a presence on online marketplaces such as Amazon or eBay.
  5. Google My Business: By creating a Google My Business listing, you can ensure that your business shows up in Google search results.
  6. App Store: If you have developed an app, you need to publish it in the Apple App Store or the Google Play Store.

However, it is important to note that not all platforms are equally relevant for every startup. Therefore, analyse your target group and your goals to identify the platforms that are relevant for your business.

Do you really need a website today?

Yes, as a business today you absolutely need a website. A website is your digital shop window and online business card. It serves as the central information and communication medium for your company and is often the first point of contact for potential customers, business partners, investors and employees.

A website gives you the opportunity to present yourself and your products or services online, build your brand, reach your target group, build trust and establish customer relationships. You can also use your website as a platform for selling your products or services.

A website is also important for your online presence and search engine optimisation (SEO). Without a website, you have little chance of appearing in search engine results pages (SERPs) for relevant search queries and being found by potential customers.

In summary, a website is now an absolute must for businesses that want to be successful in the digital age.

What budget do you need for social media?

The budget for social media depends on various factors, such as the size of your business, your industry, your goals and how you want to use social media. However, there are some factors that can influence the budget:

  1. Number of platforms: The more platforms you use, the higher your budget. However, it is more important to focus on the platforms that are most relevant to your target audience and industry.
  2. Content creation: Creating high-quality and engaging content is crucial for social media success. You may need to hire a professional photographer, videographer or copywriter to create quality content.
  3. Ads: If you want to advertise on social media, you will need to budget for paid ads. The cost of ads can vary depending on the platform and the target audience.
  4. Social media management tools: There are several tools that can help you manage and optimise your social media presence. Some of these tools may be chargeable.

There is no exact answer to how much budget you need for social media. But it is important to plan a realistic budget that matches your business size and goals. One option is to start with a smaller budget and optimise and expand your activities over time as you gain more experience and data.